Magic: The Gathering has teamed up with another popular food brand — IHOP.
2023 has been a wild year of marketing experiments for Wizards of the Coast (WotC) and MTG Arena. It’s not uncommon for major gaming brands to partner with food brands, but it was certainly a surprise for Magic fans to see their favorite planeswalkers featured on Hot Pockets boxes. A few months later, Magic also partnered with Cheez-It for a special, limited-edition Magic 30 crossover.
Now, WotC is back at it again, this time partnering with IHOP to bring planeswalker-inspired pancakes and in-game rewards for MTG Arena. According to IHOP’s post, those who sign up for their rewards program will be privy to special MTG Arena content. While the specifics were not provided, past MTG Arena crossover promotions included exclusive card backs and in-game experience points as the rewards.
In addition to the rewards program incentives, IHOP will also be sponsoring the MTG Arena Creator Arena at Magic Con Las Vegas this weekend.