Magic: The Gathering parent company, Hasbro, has released their Q4 and full 2020 Earnings Report, both of which show strong growth for the Magic brand.
Despite the numerous challenges presented by the COVID-19 pandemic, the growth reported for Magic: The Gathering details a bright future, both for it and the Hasbro Gaming brand.
| Brand Performance ($ Millions) | Net Revenues | |||||||||||||
| Q4 2020 | Q4 2019 | % Change | FY 2020 | FY 2019 | % Change | |||||||||
| Franchise Brands | $ | 705.2 | $ | 661.9 | 7% | $ | 2,286.1 | $ | 2,411.8 | -5% | ||||
| Partner Brands | $ | 349.6 | $ | 408.5 | -14% | $ | 1,079.4 | $ | 1,221.0 | -12% | ||||
| Hasbro Gaming2 | $ | 298.5 | $ | 246.5 | 21% | $ | 814.8 | $ | 709.8 | 15% | ||||
| Emerging Brands3 | $ | 155.3 | $ | 167.4 | -7% | $ | 480.4 | $ | 578.7 | -17% | ||||
| TV/Film/Entertainment4 | $ | 214.5 | $ | 178.9 | 20% | $ | 804.8 | $ | 1,014.7 | -21% |
In the fourth quarter of 2020, Hasbro reported a growth of 4%, lead by the Magic: The Gathering, Monopoly, and Nerf brands. For the full 2020 year, Hasbro Gaming’s revenues increased in the United States and internationally thanks to a strong performance from Magic.
While Hasbro reported an overall decline in profit of 8% in 2020, Magic and Monopoly lead Hasbro Gaming to finish the year with revenues totaling $1,763,793 — an increase of 15% from 2019’s total of $1,528,283.
Read the original article from Hasbro.