WotC To Become Own Operating Division Within Hasbro

WotC to play a much larger role at Hasbro after 2020 successes.

Wizards of the Coast (WotC) parent company, Hasbro, has announced plans for an organizational restructure, making WotC it’s own operating division — Wizards & Digital.

First detailed in an article from the Wall Street Journal, and confirmed during today’s 2021 Investor Event, Hasbro plans to restructure and split into three unique divisions:

  • Consumer Products — focusing on traditional toys such as action figures and board games.
  • Entertainment — dedicated to licensing, distribution and production of film and television content.
  • Wizards & Digital — a unit managing WotC assets like Magic: The Gathering and Dungeons & Dragons, as well as “overseeing digital licensing for the entire business.”

Motivation for the restructure came due in part to challenges caused by COVID-19, where Hasbro saw a decline in net revenue of 8%. Despite the overall loss, WotC had a record-breaking year in 2020, boasting an increase in profits of 24% from 2019. Citing exciting growth for both digital and tabletop Magic, Hasbro aims to replicate WotC’s 2020 success with the formation of Wizards & Digital, and utilize it as a model for growth within other areas of the company.